Tuesday, June 15, 2010

'The Karate Kid' Crushes 'The A Team'!


Eleven-year-old Jaden Smith defeated four grown men in a battle of the 1980s remakes as The Karate Kid soared above expectations easily outgunning The A-Team at the North American box office. Kid powered its way to $55.7M over the weekend from 3,663 theaters for a sensational $15,197 average, according to final studio figures.

Produced for only $40M, the PG-rated film presented a modern take on the 1984 Ralph Macchio-Pat Morita favorite and starred Jackie Chan as the mentor. The setting was shifted to Beijing and despite the title, the film centered on kung fu instead of karate. Sony launched the marketing campaign with a highly effective trailer that used the son of Will to generate excitement with kids while also using nostalgia to pump up parents and other adults. Add in an end-credit song from teen sensation Justin Bieber (with a rap by Jaden) and a much-talked-about promotion at last weekend's MTV Movie Awards and young people were hyped up and ready to buy tickets.

Despite a lengthy 140-minute running time, Karate pleased audiences with an encouraging A CinemaScore grade and even scored an exceptionally high 94% in the top two boxes from exit polls. Females made up 53% of the crowd while 56% was under 25. It was the ninth biggest June opening of all-time and sixth best when only counting live-action films. Will Smith routinely opens summer blockbusters in the $50M range and contributes to his own soundtracks and now has a son following in his footsteps. Overseas potential is formidable especially across Asia.

Opening far back in second place was The A-Team with $25.7M coming in below expectations. The Fox release launched very wide in 3,535 locations and averaged $7,262 per theater. A remake of the 1980s action television series, the PG-13 film starring Liam Neeson and Bradley Cooper witnessed a slight 3% dip on Saturday and may not have the positive buzz needed for a long summer run. Reviews were mixed. In the battle of the 80s flicks, The A-Team and The Karate Kid were expected to have been much closer in ticket sales this weekend.

After a three-week reign at number one, Shrek Forever After continued to show off the strong legs seen by most 3D films these days. The ogre flick declined by only 38% to $15.8M which was impressive given how much Karate Kid was taking away business from family audiences. Forever broke the $200M mark and boosted its cume to $210M.

Universal's Get Him to the Greek enjoyed the smallest decline among last weekend's four new releases dipping 43% to $9.9M in fourth place. The raunchy rock star comedy has collected $36.4M in ten days and could be headed for a finish in the neighborhood of $65M. Fellow sophomore Killers fell by 49% to $8M giving Lionsgate $30.3M. Look for a $50M final.

# Title Jun 11 - 13


Weeks
Cumulative Distributor










1 The Karate Kid $ 55,665,805


1
$ 55,665,805 Sony
2 The A-Team 25,669,455


1
25,669,455 Fox
3 Shrek Forever After 15,770,491


4
210,022,557 Paramount
4 Get Him to the Greek 9,942,405


2
36,400,720 Universal
5 Killers 8,008,007


2
30,261,624 Lionsgate
6 Prince of Persia: The Sands of Time 6,486,150


3
72,228,302 Buena Vista
7 Marmaduke 6,006,704


2
22,285,540 Fox
8 Sex and the City 2 5,438,345


3
84,658,826 Warner Bros.
9 Iron Man 2 4,521,206


6
299,282,390 Paramount
10 Splice 2,942,492


2
13,153,956 Warner Bros.










11 Robin Hood 2,615,130


5
99,463,670 Universal
12 Letters to Juliet 1,693,941


5
46,754,242 Summit
13 Date Night 601,291


10
96,266,718 Fox
14 Solitary Man 369,703


4
871,081 Anchor Bay
15 The Bounty Hunter 351,716


13
66,418,931 Sony
16 The Secret in Their Eyes 347,925


9
4,506,655 Sony Classics
17 How To Train Your Dragon 330,459


12
214,426,381 Paramount
18 Clash of the Titans 329,183


11
161,958,303 Warner Bros.
19 The Girl with the Dragon Tattoo 323,915


13
7,871,852 Music Box
20 Just Wright 320,441


5
20,795,571 Fox Searchlight

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