- Release Date:August 10th, 2011
- Starring:
- Director:Tate Taylor
- Writer:Kathryn Stockett, Tate Taylor
- Studio:DreamWorks Pictures
- Genre:Drama
- Official Site:facebook.com/thehelpmovie, thehelpmovie.com/#/splash
- Rating:
- Runtime:2 hours 17 minutes
After two weekends on top, Fox's Rise of the Planet of the Apes dropped down to second place with $16.1M. Off 42%, the sci-fi pic upped its total to $133.6M.
Leading the four-pack of new wide releases was the only kid-friendly one, Spy Kids: All the Time in the World, which generated $11.6M from 3,295 theaters for a $3,534 average. Presented in 4D - a 3D film with scratch-n-sniff cards that give off story-related aromas - the PG-rated film played to a family audience but was met with dismal reviews which turned many parents off. Plus the core fan base for the first three films which were released from 2001 to 2003 has grown too old to care anymore so targeting a new generation proved too difficult for the Robert Rodriguez pic.
Another new 3D film not exciting moviegoers was Conan the Barbarian which debuted in fourth with $10M from 3,015 locations for a not-so-muscular $3,324 average. The R-rated remake was the summer's 13th action film and audiences did not feel that the expensive production was worth the money in the late days of summer. 3D screens did account for a good 61% of the gross for the Lionsgate release though.
Sony's The Smurfs grossed $7.8M, down 43%, boosting the hit film's cume to $117.5M.
Another piece of 80s nostalgia followed as the horror remake Fright Night did little to attract fans of scary movies opening to $7.7M. The Disney release invaded an aggressive 3,114 theaters but averaged a weak $2,477 per site. 61% of the gross came from 3D screens which was the one bit of good news. Reviews were mostly favorable, but competition for horror fans came from Final Destination 5 which just bowed last week with its own style of branded 3D chills.
That film followed with an identical gross falling 57% to $7.7M giving Warner Bros. $32.3M in ten days. A $45-50M final seems likely. 30 Minutes or Less dropped by 52% in its second weekend taking in $6.4M. With a ten-day sum of $25.9M, look for a $40M final for Sony.
The fourth and final new wide release of the weekend, the Anne Hathaway drama One Day, failed to make much of a dent with women debuting to only $5.1M. The Focus release averaged a mild $2,952 from 1,721 theaters and faced intense direct competition from The Help which has much more must-see buzz surrounding it. Reviews were very negative too.
Rounding out the top ten was the comedy Crazy, Stupid, Love with $4.8M, off just 32%, for a $64.3M cume.
# | Title | Aug 19 - 21 | Weeks | Cumulative | Distributor | ||||
1 | The Help | $ 20,018,659 | 2 | $ 71,340,829 | Disney | ||||
2 | Rise of the Planet of the Apes | 16,119,502 | 3 | 133,583,862 | Fox | ||||
3 | Spy Kids: All the Time in the World | 11,644,672 | 1 | 11,644,672 | Weinstein Co. | ||||
4 | Conan the Barbarian | 10,021,215 | 1 | 10,021,215 | Lionsgate | ||||
5 | The Smurfs | 7,802,377 | 4 | 117,546,882 | Sony | ||||
6 | Fright Night | 7,714,388 | 1 | 7,714,388 | Disney | ||||
7 | Final Destination 5 | 7,703,466 | 2 | 32,326,686 | Warner Bros. | ||||
8 | 30 Minutes or Less | 6,402,602 | 2 | 25,864,430 | Sony | ||||
9 | One Day | 5,079,566 | 1 | 5,079,566 | Focus | ||||
10 | Crazy, Stupid, Love | 4,797,364 | 4 | 64,266,969 | Warner Bros. | ||||
11 | Harry Potter/Deathly Hallows Part 2 | 4,511,411 | 6 | 366,007,900 | Warner Bros. | ||||
12 | Cowboys & Aliens | 4,215,780 | 4 | 89,498,305 | Universal | ||||
13 | Captain America: The First Avenger | 4,115,529 | 5 | 164,747,643 | Paramount | ||||
14 | The Change-Up | 2,824,945 | 3 | 31,970,285 | Universal | ||||
15 | Glee Live! 3D | 1,804,598 | 2 | 10,443,883 | Fox | ||||
16 | Horrible Bosses | 1,279,350 | 7 | 112,574,996 | Warner Bros. | ||||
17 | Sarah's Key | 770,049 | 5 | 3,072,884 | Weinstein Co. | ||||
18 | Transformers: Dark of the Moon | 606,276 | 8 | 348,540,006 | Paramount | ||||
19 | Midnight in Paris | 552,103 | 14 | 50,614,946 | Sony Classics | ||||
20 | Friends With Benefits | 533,670 | 5 | 54,712,145 | Sony |
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