Last weekend, over the last few years, the box office on the weekend after the Thanksgiving frame has fallen by 45-55% from the turkey holiday depending on how big the new wide releases were. With nobody wanting to risk a new nationwide opener which might get ignored, some holdovers at the North American box office may drop a little less than normal but the overall marketplace is still sure to plummet. Kidpics especially tend to fall big since Black Friday is such a strong moviegoing day for those films. The top five should look an awful lot like last weekend's, although positions will change, and another decline versus last year can be expected.
The race for the number one spot will be closest it's been since mid-October with Summit's The Twilight Saga: Breaking Dawn Part 1 hoping for a threepeat while Disney's The Muppets tries to pull off an upset victory in its second weekend. The vampire wedding flick should follow in the footsteps of past literary juggernaut sequels coming off of the turkey session. Declines during this weekend were 65% for last year's Harry Potter and the Deathly Hollows Part 1, 64% for 2009's New Moon, and 64% for 2005's Harry Potter and the Goblet of Fire. Look for Breaking Dawn - which smashed the $500M global mark on Tuesday in its 12th day of release - to fall by a similar 65% putting it at around $14.5M for the weekend and a stellar $245M in 17 days.
The Muppets got off to a great start banking $43.6M in its first seven days while also scoring some of the best reviews of the year as well as a fantastic A grade from CinemaScore. But even well-liked movies fall sharply a week after Thanksgiving and this one does have a well-known brand that helped to bring out its audience upfront. A decline of 55% would be good for a kidpic and leave the Mouse House with about $13M for the Friday-to-Sunday span. The 12-day cume would rise to $59M although a better hold is possible allowing Kermit and company to challenge Bella and her hubby.
Martin Scorsese's Hugo opened impressively last weekend keeping to 3D venues, some with a 2D option as well, and delivered a five-day score of $15.4M and a solid three-day average of $8,899. Paramount will add more than 500 new theaters on Friday bringing the total theater count north of 1,800 as it aims to capitalize on good word-of-mouth and a reduced amount of competition. The decline should be slim and a $9M weekend could result giving the Paris-set tale around $26M in 12 days.
| # | Title | Nov 25 - 27 | Weeks | Cumulative | Distributor | ||||
| 1 | The Twilight Saga: Breaking Dawn Pt. 1 | $ 41,683,574 | 2 | $ 220,832,009 | Summit | ||||
| 2 | The Muppets | 29,239,026 | 1 | 41,516,691 | Disney | ||||
| 3 | Happy Feet Two | 13,397,346 | 2 | 43,755,357 | Warner Bros. | ||||
| 4 | Arthur Christmas | 12,068,931 | 1 | 16,301,131 | Sony | ||||
| 5 | Hugo | 11,364,505 | 1 | 15,402,042 | Paramount | ||||
| 6 | Jack and Jill | 10,000,142 | 3 | 57,120,112 | Sony | ||||
| 7 | Immortals | 8,875,905 | 3 | 68,706,981 | Relativity | ||||
| 8 | Puss in Boots | 7,511,036 | 5 | 135,430,092 | Paramount | ||||
| 9 | The Descendants | 7,345,720 | 2 | 10,886,952 | Fox Searchlight | ||||
| 10 | Tower Heist | 7,174,615 | 4 | 65,198,780 | Universal | ||||
| 11 | J. Edgar | 4,975,172 | 3 | 28,837,843 | Warner Bros. | ||||
| 12 | My Week With Marilyn | 1,750,507 | 1 | 2,062,150 | Weinstein Co. | ||||
| 13 | A Very Harold & Kumar 3D Christmas | 1,594,054 | 4 | 31,559,389 | Warner Bros. | ||||
| 14 | In Time | 775,107 | 5 | 35,050,934 | Fox | ||||
| 15 | Like Crazy | 425,116 | 4 | 2,478,434 | Paramount | ||||
| 16 | Real Steel | 330,377 | 8 | 83,181,049 | Disney | ||||
| 17 | Melancholia | 329,622 | 3 | 1,200,599 | Magnolia | ||||
| 18 | The Help | 311,076 | 16 | 168,753,480 | Disney | ||||
| 19 | Footloose | 288,787 | 7 | 50,833,867 | Paramount | ||||
| 20 | Moneyball | 285,687 | 9 | 73,155,248 | Sony |
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