Monday, April 28, 2008

Baby Mama Arrives at #1

LAST WEEKEND The females beat the males as Baby Mama beat Harold & Kumar Escape From Guantanamo Bay for the top spot at the box office in this, the final weekend before the summer movie season kicks off.

Former SNL Weekend Update co-anchors, and current BFF's, Tina Fey and Amy Poehler's Baby Mama found its way to top of the charts this weekend, taking in an estimated $18.3M. The female buddy comedy about Poehler becoming a surrogate mother for Fey, averaged a strong $7,184 per screen for Universal.


Landing in second place was the male buddy comedy Harold & Kumar Escape From Guantanamo Bay, which smoked up an estimated $14.5M this weekend, in one of the last releases for New Line Cinema. In 2004, Harold & Kumar Go To White Castle opened with a disappointing $5.5M on its way to a $18.2M final gross. Its sequel, after 4 years of gaining a cult following, nearly hit that amount in its first weekend.

Third and fourth places went to last weekend's numbers one and two. In third was the battle of the martial arts experts, The Forbidden Kingdom. Falling 47.5% from last weekend, the Lionsgate film brought in $11.2M, according to estimates, bringing its total to $38.3. Look for a final gross in the $55M range. Fourth place went to another Universal comedy, Forgetting Sarah Marshall, which slipped 38% to $11M, according to estimates, bringing its cume to $35.1M. Look for a final gross in the same $55M range.

Fox and Sony controlled the rest of the top 10, with three titles each. In fifth place for a second consecutive weekend was the family adventure Nim's Island, which had the best hold in the top 10, dipping only 20% for an estimated $4.5M this weekend. Its cume now stands at $39M after four weeks.

Sony's triumverate of films landed in the six to eight spots. Leading off was the PG-13 horror film Prom Night, which fell 49% from last weekend to an estimated $4.4M, bringing its cume to $38.1M. In seventh was the surprisingly strong 21 which fell only 27.5% this weekend, taking in an additional $4M in chips, according to estimates. Its total now stands at a very solid $75.8M. Crashing and burning into eighth was 88 Minutes. The Al Pacino-led thriller fell 48% from last weekend's debut to an estimated $3.6M. Its total stands at $12.6M with not much more left in the bucket. Look for a final gross in the $15M range.

Spending a seventh week in the top 10, and landing at number nine was the Fox animted hit Horton Hears a Who, which took in $2.4M according to estimates, falling 31% from last weekend. Its cume now stands at a towering $147.9M. However its reign as the top grossing film of 2008 will come to an end very shortly. And rounding out the top ten was Fox stablemate Deception which landed with a thud and earned an estimated $2.1M this weekend, for a per theater average of a dismal $1,114. Look for a quick trip to the DVD aisles for this one.

The top ten films grossed $76.2M which was up 34% from last year when Disturbia took its third trip to number one with $9M; and down 11% from 2006 when RV debuted in the top spot with $16.4M.

# Title Apr 25 - 27

Theaters

Cumulative Distributor










1 Baby Mama $ 18,271,000

2,543

$ 18,270,000 Universal
2 Harold & Kumar Escape From Guantanamo Bay 14,570,000

2,510

14,570,000 New Line
3 The Forbidden Kingdom 11,230,000

3,151

38,260,000 Lionsgate
4 Forgetting Sarah Marshall 11,014,000

2,799

35,100,000 Universal
5 Nim's Island 4,525,000

2,977

38,954,000 Fox
6 Prom Night 4,400,000

2,821

38,115,000 Sony
7 21 4,000,000

2,952

75,775,000 Sony
8 88 Minutes 3,600,000

2,168

12,632,000 Sony
9 Horton Hears A Who 2,410,000

2,159

147,883,000 Fox
10 Deception 2,225,000

2,001

2,225,000 Fox

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