LAST WEEKEND Masked killer Jason Voorhees was elected commander-in-chief of the box office over Presidents' Day weekend which posted a new record for the holiday frame thanks to seven different films grossing double digit millions led by the horror remake Friday the 13th which hacked up a sensational debut. The new comedy Confessions of a Shopaholic enjoyed an impressive bow while the banking thriller The International saw a lukewarm launch. Most holdovers remained very strong as Valentine's Day falling on the prime moviegoing day of Saturday gave a big boost to multiplex traffic. Overall, the Top 20 hauled in a stunning $185M in ticket sales over the Friday-to-Sunday period making for the biggest Presidents' Day session on record. And just like last month's record Martin Luther King holiday frame, this weekend saw more business at theaters than last year's Thanksgiving and Memorial Day holiday frame.
Fans flocked to theaters to see the updated Friday the 13th spending an estimated $42.2M on the horror flick over the three-day portion of the long holiday weekend. Produced by New Line Cinema and Paramount Pictures, the R-rated pic was released by Warner Bros. in 3,105 sites and averaged a sensational $13,605 per site. Paramount released the first eight films in the lucrative franchise's history from 1980 to 1989 and will handle international distribution on the new Friday. It was the biggest opening in history for a pure horror film and the best for any R-rated film since last June's Wanted starring Angelina Jolie bowed to $50.9M.
Produced for a mere $19M by Michael Bay's Platinum Dunes, Friday the 13th followed the company's other successful reboots of classic horror hits like 2003's The Texas Chainsaw Massacre and 2005's The Amityville Horror which debuted to $28.1M and $23.5M, respectively. The new Jason pic also powered well ahead of the $26.4M opening of 2007's Halloween remake by Rob Zombie. Friday's release on Friday the 13th helped to make this an event film for genre fans and young adult audiences. The opening day generated a killer $19.4M worth of business, Saturday fell 26% to $14.3M, and Sunday is estimated to drop another 40% to $8.6M. Bay is already developing a redo of A Nightmare on Elm Street scheduled for release next year with New Line co-producing and Warners distributing.
Following its fantastic opening, the relationship comedy He's Just Not That Into You dropped by 29% and finished in second with an estimated $19.6M over three days boosting the ten-day total to a robust $55.1M. Like Friday, You was produced by New Line Cinema and distributed by Warner Bros. The ensemble hit should make its way to at least $90M domestically and could leap past the $100M mark too.
The sleeper action hit Taken was close behind in third place taking in an estimated $19.3M. Off a scant 6%, it was the strongest third weekend gross for any film since The Dark Knight narrowly edging out the $18.8M that Quantum of Solace took in during its third frame. Taken has now swiped a stunning $77.9M in just 17 days with much more still to come. The Liam Neeson hit could crack the $100M mark next weekend and will challenge Gran Torino and Paul Blart: Mall Cop for bragging rights to top grossing wide release of the year. All three have shot well beyond expectations.
Striding into fourth place was the comedy Confessions of a Shopaholic which bowed to an estimated $15.4M. Based on the best-selling book of the same name, the Buena Vista release averaged a solid $6,145 from 2,507 theaters. The PG-rated film was slammed by critics but connected with its target audience of young women as a whopping 74% of the audience was female. Shopaholic played to a broad age range with 51% being age 25 and under. It was the thirteenth film this year to open north of the $15M mark.
The 3D stop-motion film Coraline delivered a terrific sophomore frame grossing an estimated $15.3M over three days sliding a mere 9% from its opening frame. Focus has banked an impressive $35.6M in only ten days and should be headed north of $75M. The PG-rated pic featuring the voice of Dakota Fanning is estimated to haul in $20.1M over four days for an 11-day total of $40.4M. Coraline has easily been the top choice for families this month.
Another PG-rated winner followed. The Kevin James smash Paul Blart: Mall Cop saw its weekend take climb 8% to an estimated $11.7M thanks in part to a see-it-again campaign aimed at moviegoers hitting cinemas over the Washington-Lincoln holiday frame. Sony broke the $100M mark on Friday after 29 days of release and the total now sits at $110.5M. James has now outgrossed the latest comedies from many A-listers like Jim Carrey's Yes Man ($96.4M), Will Ferrell's Step Brothers ($100.5M), and both of Adam Sandler's releases from last year Bedtime Stories ($109M) and You Don't Mess With the Zohan ($100M).
The box office has been churning out hits consistently in 2009. Every weekend this year has been up versus the corresponding frame from 2008 with the exception of Super Bowl weekend which was just a hair behind last year's. Seven wide openers from 2009 have crossed the $50M mark compared to just four last year at this point. The top five films so far this year have collectively grossed an eye-popping $435M which is well ahead of the $329M from last year's five-pack at this same point in time.
Debuting in seventh place with a moderate bow was the banking thriller The International which grossed an estimated $10M over three days from 2,364 locations for a respectable $4,230 average. Starring Clive Owen and Naomi Watts, the R-rated action drama earned mixed reviews and played to an older male audience. The Sony film faced a major challenge for that crowd from the durable hit Taken which grossed nearly twice as much this weekend. Produced for $50M, The International drew an audience that was 59% male and 66% over the age of 30.
The studio's comedy sequel The Pink Panther 2 dropped 22% to an estimated $9M and enjoyed a good hold thanks to kids having extra time off. But with $22.3M in ten days, the Steve Martin pic is running 47% behind the pace of its 2006 predecessor which collected $42.4M in the same timeframe on its way to a $82.2M final.
| # | Title | Feb 13 - 15 | Weeks | Cumulative | Distributor | ||||
| 1 | Friday the 13th | $ 42,250,000 | 1 | $ 42,250,000 | Warner Bros. | ||||
| 2 | He's Just Not That Into You | 19,610,000 | 2 | 55,078,000 | Warner Bros. | ||||
| 3 | Taken | 19,250,000 | 3 | 77,925,000 | Fox | ||||
| 4 | Confessions of a Shopaholic | 15,406,000 | 1 | 15,406,000 | Buena Vista | ||||
| 5 | Coraline | 15,323,000 | 2 | 35,585,000 | Focus | ||||
| 6 | Paul Blart: Mall Cop | 11,700,000 | 5 | 110,515,000 | Sony | ||||
| 7 | The International | 10,000,000 | 1 | 10,000,000 | Sony | ||||
| 8 | The Pink Panther 2 | 9,000,000 | 2 | 22,321,000 | Sony | ||||
| 9 | Slumdog Millionaire | 7,150,000 | 14 | 86,546,000 | Fox Searchlight | ||||
| 10 | Push | 6,900,000 | 2 | 19,294,000 | Summit |
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