Sunday, October 23, 2011

Real Steel Unbeateable For 2nd Week At The Box Office Oct.14 - Oct.16



         Last weekend, the worldwide protests against remakes came out in full force this weekend as the robot boxers of Real Steel squeaked out a victory over the 80s remakes of Footloose and The Thing, while the weekend's other new release The Big Year crashed and burned. Overall the box office dropped nearly 34% from last year.
          Holding on for a second straight weekend at the top of the charts was the Hugh Jackman robot boxing family drama Real Steel which fell a respectable 40% from last weekend to $16.3M, according to final studio figures, bringing its total to $51.7M. With two more weeks before Puss in Boots comes gunning for the family audience, a final in the $90-100M range is likely, with that century mark a definite possibility.
          The heavily hyped remake Footloose landed in second place this weekend with $15.6M from 3,549 dance halls, for a per screen average of a so-so $4,383. The film opened at number one on Friday, but lost steam as the weekend went along and families came out to see Real Steel, which was on top on Saturday and Sunday. With a CinemaScore of an astounding A, it seems the people who actually went out to see Footloose really liked it, but getting past the stigma of remaking a beloved 80s classic was apparently a bit too much to overcome for Paramount.
          Another 80s remake landed with a thud in third place as Universal's horror flick The Thing grossed $8.5M from 2,996 screens, for a per screen average of a very sad $2,835. Other horror remakes have done reasonably well with tremendously front-loaded opening weekends before falling apart (Friday the 13th and A Nightmare on Elm Street to name a couple) but it seems the name recognition of The Thing didn't have quite the cachet of the others. With a CinemaScore of a B-, expect The Thing to see quick trip to DVD.
         Holdovers took the next five spots on the charts, each falling less than 33% from last weekend. Fourth place belonged to George Clooney with his political thriller The Ides of March which dropped a slim 32% in its second weekend to $7.1M, bringing its cume to $21.8M. A final in the $50M range seems likely unless it manages to pick up a bunch of year-end awards, at which point the idea of a re-release (or re-expansion) seems likely to happen which could push its total higher. Fifth place went to the dolphin tale Dolphin Tale, which took in $6.2M bringing its total to $58.6M. And the film it's been running neck and neck with since their openings last month came in close behind in sixth as Moneyball took in $5.5M seeing its total rise to $57.7M
          Two tales of courage took seventh and eighth this weekend. The cancer dramedy 50/50 had the lowest drop in the top ten, falling only 25% to $4.3M, bringing its cume to $24.3M. And the religious-themed Courageous held on well in its third weekend, falling 32% to $3.3M, bringing its total to $21.3M for distributor Sony.
          We had to take out a pair of binoculars to see the Steve Martin/Owen Wilson/Jack Black comedy The Big Year on the charts, but there it is, tucked into ninth place this weekend with $3.3M from 2,150 screens, for a dismal per screen average of $1,513. With a CinemaScore of a B- this is another film that won't last very long in theaters. Apparently it's not just sequels and remakes that people are protesting against.
          Rounding out the top ten was the animated mega-hit The Lion King which roared its way to $2.8M in the fifth weekend of its two-week limited release. Its total for the re-release is $90.5M with its overall total now at $419.1M, putting it at number nine on the all-time blockbuster list, just ahead of Disney stablemate Toy Story 3 ($415M in 2010) and just behind yet another Disney film, 2006's Pirates of the Caribbean: Dead Man's Chest ($423.3M).
         Outside of the top ten, Sony Picture Classics had a limited release for the Pedro Almodovar thriller The Skin I Live In starring Antonio Banderas. Released on only 6 screens, the film grossed $223,119 for a scorching per screen average of $37,187.

# Title Oct 14 - 16


Weeks
Cumulative Distributor










1 Real Steel $ 16,291,655


2
$ 51,731,456 Disney
2 Footloose 15,556,113


1
15,556,113 Paramount
3 The Thing 8,493,665


1
8,493,665 Universal
4 The Ides of March 7,108,846


2
21,763,235 Sony
5 Dolphin Tale 6,233,185


4
58,560,166 Warner Bros.
6 Moneyball 5,456,730


4
57,668,988 Sony
7 50/50 4,260,087


3
24,279,152 Summit
8 Courageous 3,305,238


3
21,282,828 Sony
9 The Big Year 3,251,884


1
3,251,884 Fox
10 The Lion King 3D 2,792,403


5
90,536,318 Disney










11 Dream House 2,465,220


3
18,384,590 Universal
12 Contagion 1,811,190


6
71,999,503 Warner Bros.
13 Abduction 1,427,194


4
25,778,685 Lionsgate
14 The Help 1,187,684


10
164,905,972 Disney
15 What's Your Number? 1,145,159


3
12,950,926 Fox
16 Drive 1,116,149


5
32,113,455 FilmDistrict
17 Killer Elite 1,031,220


4
23,763,724 Open Road
18 The Smurfs 440,526


12
140,037,807 Sony
19 Harry Potter / Deathly Hallows Part 2 284,548


14
380,235,400 Warner Bros.
20 Kevin Hart: Laugh At My Pain 272,941


6
7,362,836 Code Black

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