Tuesday, March 25, 2008

Horton Still #1

LAST WEEKEND Families ruled over the Easter holiday frame as the G-rated laughs of the Dr. Suess toon Horton Hears A Who once again proved to be the most popular game in town. The Fox hit spent a second week at number one and fended off competition from a handful of new films. Among the new releases, films with multicultural casts delivered the most impressive averages. Tyler Perry's latest hit Meet the Browns bowed in second place while the Latino drama Under the Same Moon opened in limited release but was still strong enough to crack the top ten. Each pic averaged more than $10,000. The spookfest Shutter and the bodyguard comedy Drillbit Taylor were met with lukewarm openings and landed in the top five. Overall, it was the worst Easter weekend box office in three years.

The vocal talents of Jim Carrey and Steve Carrell led Horton to $24.6M in ticket sales this weekend, according to final studio figures, and represented a rather sizable 45% decline. The animated comedy was helped by the Good Friday holiday but still posted a larger sophomore drop than other non-sequel March toons from Fox and Blue Sky Studios. 2002's Ice Age fell 35% while Robots dropped 42% in 2005. Plus neither film had any Easter help on the sophomore session. After ten days of release, Horton has taken in a solid $86M which is just 2% behind Ice Age at the same point in its release but 30% ahead of Robots. Given the elephant pic's warm reception with critics and audiences, the relative lack of new competitors, and the holiday, a smaller decline was expected. But despite the big drop, the Seuss extravaganza still should finish its domestic run in the neighborhood of $150M.

Tyler Perry secured the runnerup spot with his latest effort Meet the Browns which opened to $20.1M. The filmmaker's fifth release in four years enjoyed the second highest per-theater average of any film in the top ten with a robust $10,011 from 2,006 locations. The PG-13 film stars Angela Bassett and debuted in the same range as Perry's last film Why Did I Get Married? which bowed to $21.4M last October from a similar number of theaters. It did not have the Good Friday holiday to help its opening weekend though.

Opening a little better than expected, Fox's horror flick Shutter debuted in third with $10.4M from 2,753 sites. The remake of a Thai fright hit averaged a mediocre $3,795 and played to a young female audience. The studio kept the marketing volume low until the final week before release when it made an aggressive push at its target demo. Joshua Jackson stars in Shutter as an American photographer in Tokyo who discovers haunting images in his snapshots. Reviews were dismal.

Owen Wilson's latest comedy Drillbit Taylor posted a mild opening in fourth place taking in $10.3M from 3,056 theaters. Averaging just $3,374 per site, the PG-13 pic about a bum hired by nerdy high school freshmen to be a bodyguard played to a tween and teen audience. Reviews were negative for the Paramount release which proved that without other major stars at his side (Vince Vaughn, Ben Stiller, Jackie Chan), Owen Wilson is no sure thing at the box office.
# Title Mar 21 - 23

Theaters Weeks
Cumulative Distributor










1 Horton Hears A Who $ 24,590,596

3,961 2
$ 86,010,517 Fox
2 Meet the Browns 20,082,809

2,006 1
20,082,809 Lionsgate
3 Shutter 10,447,559

2,753 1
10,447,559 Fox
4 Drillbit Taylor 10,309,986

3,056 1
10,309,986 Paramount
5 10,000 B.C. 8,934,064

3,454 3
76,401,302 Warner Bros.
6 Never Back Down 4,827,250

2,729 2
16,790,361 Summit
7 College Road Trip 4,697,683

2,575 3
32,073,003 Buena Vista
8 The Bank Job 4,191,773

1,613 3
19,521,672 Lionsgate
9 Vantage Point 3,805,541

2,124 5
65,300,784 Sony
10 Under the Same Moon 2,770,000

266 1
3,496,710 Weinstein Co.










11 Doomsday 2,249,880

1,938 2
8,976,970 Universal
12 The Other Boleyn Girl 2,038,236

1,188 4
22,557,175 Sony
13 Miss Pettigrew Lives For A Day 1,481,593

531 3
7,542,124 Focus
14 The Spiderwick Chronicles 1,205,418

1,226 6
67,793,487 Paramount
15 Semi-Pro 1,152,569

1,144 4
32,279,215 New Line
16 Fool's Gold 953,068

1,011 7
67,073,779 Warner Bros.
17 Jumper 939,906

862 6
77,553,504 Fox
18 Race 802,254

96 1
802,254 UTV
19 Juno 769,842

603 16
141,099,121 Fox Searchlight
20 Step Up 2 The Streets 541,008

640 6
56,715,909 Buena Vista

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