Beverly Hills Chihuahua Stylin' @ No.1 US Box Office

Last weekend, a jam-packed slate of eight new films opening or expanding nationwide flooded the multiplexes but it was a pampered little dog that ticket buyers wanted turning Disney's family comedy Beverly Hills Chihuahua into the box office king. Younger-skewing movies ruled the charts while an assortment of niche pics targeting specific audiences found some success elsewhere in the top ten. Three new films opening in over 1,000 theaters each failed to even make the top ten proving that the marketplace can only handle so much content. But the variety of product did lead ticket sales well ahead of year-ago levels starting October on a positive note.

MovieWeb - Movie Photos, Videos & More

MovieWeb - Movie Photos, Videos & More

Moviegoers just couldn't resist talking animals and the Disney brand name as Beverly Hills Chihuahua delivered a powerful number one opening with an estimated $29M over the Friday-to-Sunday period. Averaging a stellar $9,020 from 3,215 locations, the PG-rated tale of a rich dog lost in Mexico connected with kids and parents and posted the best opening for a kidpic since June's WALL•E launched to $63.1M. It was the second best family film opening ever in the September-October corridor trailing only Will Smith's Shark Tale which debuted to $47.6M in October 2004. Also helping the Mouse House this weekend was the lack of good family movies over the past couple of months. The road ahead looks rosy as few options for children stand in the way of Chihuahua over the next month. Between now and the November 7 launch of the DreamWorks sequel Madagascar Escape 2 Africa there is High School Musical 3, but that belongs to the Disney empire.

Shia LaBeouf might be on his way to scoring another career $100M+ blockbuster as his latest actioner Eagle Eye enjoyed a good hold in its second frame. Last weekend's top film dropped 39% to an estimated $17.7M and lifted the film's ten-day cume to a solid $54.6M. Paramount and its soon-to-be-ex-wife DreamWorks should find their way to $95-100M.

Despite Eagle Eye's presence, Sony was still able to connect with teens and young adults with its comedy Nick & Norah's Infinite Playlist which debuted in third place with an estimated $12M. Playing in 2,421 playdates, the PG-13 romantic comedy averaged a healthy $4,957. According to studio research, 55% of the audience was under 21 while 62% was female. With Chihuahua skewing very young and most other new releases aiming for adults over 30, Playlist was able to reach a crowd that had few viable options this weekend. The modest $13M budget should allow it to become a moneymaker too.

Richard Gere and Diane Lane suffered the worst drop in the top ten with their romance Nights in Rodanthe which fell 45% to an estimated $7.4M. With $25.1M in the bank, the Warner Bros. release should reach about $40M. By comparison, the actors charmed $52.8M from movie fans in 2002 with Unfaithful which amounts to about $65M at today's ticket prices.

The Ed Harris-directed Western Appaloosa expanded nationally after a two-week limited run and enjoyed a respectable take of an estimated $5M from 1,045 theaters. Averaging $4,794 per location, the Warner Bros. title showed that there is still an audience for this classic genre of films. Cume is $5.6M. Samuel L. Jackson's thriller Lakeview Terrace slipped only 35% to an estimated $4.5M in its third frame boosting the 17-day total to $32.1M for Sony.

Focus followed with Burn After Reading which grossed an estimated $4.08M, off just 34%, for a $51.6M cume. The Christian-themed hit Fireproof was close behind with an estimated $4.07M dropping a reasonable 41% in the second weekend. Budgeted at a mere $500,000, the Samuel Goldwyn release has captured a solid $12.5M in ten days and could go on to finish with an impressive $20-25M.

Vivendi Entertainment opened its first wide release with the David Zucker-directed comedy An American Carol which grossed an estimated $3.8M for a ninth place finish. Playing in 1,639 locations in the United States, the PG-13 film about a Michael Moore-type filmmaker who is visited by three ghosts who show him the true meaning of America averaged only $2,325 per site. Kevin Farley, Kelsey Grammer, and Leslie Nielsen star and reviews were not very positive. Carol opens in Canada this Friday.

Rounding out the top ten and scoring the second best average on that list was the Bill Maher doc Religulous which collected an estimated $3.5M from only 502 theaters for a potent $6,972 average. Directed by Larry Charles (Borat), the R-rated film that explores the merits of organized religion earned generally upbeat reviews for Lionsgate. The last film to open in the top ten in fewer theaters was the Spanish-language immigration drama Under the Same Moon with $2.8M from 266 sites in March. [Source from: boxofficeguru.com]

#	Title	Oct 3 - 5				Weeks		Cumulative	Distributor
1	Beverly Hills Chihuahua	$ 29,000,000				1		$ 29,000,000	Buena Vista
2	Eagle Eye	17,700,000				2		54,605,000	Paramount
3	Nick & Norah's Infinite Playlist	12,000,000				1		12,000,000	Sony
4	Nights in Rodanthe	7,360,000				2		25,080,000	Warner Bros.
5	Appaloosa	5,010,000				3		5,565,000	Warner Bros.
6	Lakeview Terrace	4,500,000				3		32,140,000	Sony
7	Burn After Reading	4,083,000				4		51,641,000	Focus
8	Fireproof	4,070,000				2		12,493,000	Samuel Goldwyn
9	An American Carol	3,810,000				1		3,810,000	Vivendi
10	Religulous	3,500,000				1		3,519,000	Lionsgate