Thursday, July 15, 2010

Despicable Me Opens Strong at #1


Last weekend moviegoers flooded the multiplexes spending plenty of cash on a variety of movies led by the better-than-expected opening for the 3D animated comedy Despicable Me which easily took control of the number one spot. The sci-fi action pic Predators also debuted well taking third place while most holdovers showed considerable strength suffering only small declines. The top ten surged to $182M which was potent, but $9M below what studios were estimating on Sunday.

Steve Carell's evil plan for world domination worked as his new toon Despicable Me hauled in $56.4M this weekend from 3,476 theaters for a muscular $16,225 average, according to final studio figures. For struggling Universal, it was the best opening for the studio in the 15 months since Fast and Furious bowed to $71M in April 2009. Expected to debut in the $30-40M range, the PG-rated pic took advantage of great reviews plus highly effective trailers and TV spots that made the film appeal to both families as well as teens and young adults. Parents with kids under 12 made up only 55% of the crowd while the CinemaScore grade was an encouraging A. The performance was especially impressive considering the fact that Toy Story 3 and The Last Airbender are pulling in kids and together grossed nearly $40M this weekend.

Despicable Me outgunned the openings of other non-sequel 3D toons like How to Train Your Dragon and Cloudy With a Chance of Meatballs which bowed to $43.7M and $30.3M, respectively. Both were embraced by critics and audiences alike and went on to gross four to five times their opening weekend grosses. With Despicable's summer play period, its domestic gross could easily go on to triple the $69M production budget in North America alone and add much more from overseas markets plus worldwide home video.

Following an explosive opening week that saw a staggering $187M in seven days, The Twilight Saga: Eclipse fell to second place in its sophomore weekend collecting $31.7M propelling the 12-day haul to a massive $235.4M. The third Cullen pic dropped only 51%. The decline was not too high since the Friday-to-Sunday period last week did not include the opening day turnout. But Summit should be very happy with the hold as it was much lower than the sophomore falls for the last two highly anticipated Harry Potter films which also launched on summer Wednesdays. 2007's Order of the Phoenix dropped 58% and last year's Half-Blood Prince fell 62%.

Overseas, Eclipse banked an additional $81.1M from 63 markets and boosted the overseas cume to $219M and the global haul to $454M. In North America, the latest Bella tale should be able to beat New Moon's $296.6M and finish in the neighborhood of $310M.

Fox's sci-fi reboot Predators landed in third place opening to $24.8M from 2,669 theaters for a sturdy $9,277 average per location. The R-rated action film was produced by Robert Rodriguez and starred Adrien Brody and Laurence Fishburne. Budgeted at just under $40M, the ultraviolent pic took advantage of a marketplace dominated by movies for women and kids leaving a big opportunity that a franchise-based testosterone flick could take advantage of. The weekend was heavily frontloaded with Friday accounting for 42% of the three-day gross and Saturday falling 19% from the opening day. Reviews were quite good for this genre.

Despite another 3D toon stealing away potential business, Toy Story 3 held up very well in its fourth frame grossing $21M slipping only 31%. The Woody threequel upped its total gross to a stellar $339.2M after only 24 days and on Monday will become the highest-grossing film ever for Pixar edging past the $339.7M of 2003's Finding Nemo. The fish flick has sold about 40% more tickets, though, as prices were lower seven years ago and there were no 3D surcharges added in to its tally.
# Title Jul 9 - 11


Weeks
Cumulative Distributor










1 Despicable Me $ 56,397,125


1
$ 56,397,125 Universal
2 The Twilight Saga: Eclipse 31,708,438


2
235,370,815 Summit
3 Predators 24,760,882


1
24,760,882 Fox
4 Toy Story 3 21,015,958


4
339,240,857 Buena Vista
5 The Last Airbender 16,635,471


2
99,712,757 Paramount
6 Grown Ups 15,806,738


3
110,721,531 Sony
7 Knight and Day 7,719,251


3
61,808,110 Fox
8 The Karate Kid 5,365,636


5
164,301,124 Sony
9 The A-Team 1,752,421


5
73,923,594 Fox
10 Cyrus 1,280,470


4
3,426,545 Fox Searchlight










11 The Girl Who Played With Fire 904,998


1
904,998 Music Box
12 Get Him to the Greek 711,625


6
59,424,055 Universal
13 I Am Love 503,008


4
2,003,059 Magnolia
14 Shrek Forever After 502,392


8
233,784,897 Paramount
15 The Kids Are All Right 491,971


1
491,971 Focus
16 Winter's Bone 456,495


5
2,512,455 Roadside Attrac.
17 Solitary Man 419,338


8
3,505,279 Anchor Bay
18 Iron Man 2 392,755


10
309,237,294 Paramount
19 Marmaduke 353,815


6
31,545,737 Fox
20 Prince of Persia: The Sands of Time 348,308


7
89,004,440 Buena Vista




















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