Monday, July 28, 2008

The Dark Knight Smash All Box Office Records


More records were smashed into bits by the unstoppable megahit The Dark Knight which remained at number one by a comfortable margin for the second straight time. Moviegoers had mixed feelings for the two new releases with the Will Ferrell comedy Step Brothers scoring a solid second place bow while the sci-fi sequel The X-Files: I Want to Believe underperformed barely reaching double-digit millions.

Audiences once again filled theaters all weekend for the superhero blockbuster The Dark Knight which grossed an estimated $75.6M dropping a reasonable 52% from its record-breaking opening weekend. With the cume soaring to an eye-popping $314.2M after only ten days, the Warner Bros. release shattered the $300M mark in record time. The old record was held by Pirates of the Caribbean: Dead Man's Chest which banked $258.4M of loot over its first ten days and crossed the triple-century mark in 16 days.

The new Batman film also set a new record for the largest second weekend gross outdistancing the $72.2M that Shrek 2 hauled in back in May 2004. Knight has now virtually matched the $314.9M collected by Iron Man over the last three months and will become the year's highest grossing blockbuster on Monday. On the all-time list, the new Joker saga has quickly climbed up to number 23 sitting right next to 2001's The Lord of the Rings: The Fellowship of the Ring.

Dark Knight's hold was impressive considering how much business it already absorbed on the first weekend. Looking at the largest opening weekends in movie history, second weekend drops were 62% for Spider-Man 3, 54% for Dead Man's Chest, and 56% for Shrek the Third. Word-of-mouth has been strong for the Christopher Nolan-directed sequel and the Imax showings continue to be a major event creating even more excitement and repeat business.

Given its sturdy hold, Knight now looks to be on a trajectory that will see it zoom past the $400M mark by the end of its third week of release. With most of the summer's tentpole titles already played out, and a full month before students go back to school, the Caped Crusader now has a realistic shot of breaking through the $500M mark domestically joining only Titanic in that exclusive stratosphere.

Overseas, The Dark Knight was a dominant force grossing an estimated $65.6M and ranking number one in 43 markets. The opening in the United Kingdom which followed last week's glitzy London premiere led the way with $22.3M, including previews, while holdover markets dropped by an average of only 38%. The early international cume rose to $126.3M putting the global tally at a stunning $440.5M with major territories like Japan, Germany, Korea, and France still to open. A worldwide haul of more than $1 billion is certainly possible for Bruce Wayne and pals.

Sony scored a solid opening with the new comedy Step Brothers starring Will Ferrell and John C. Reilly which premiered in second place with an estimated $30M. It was the fourth best opening ever for Ferrell trailing Talladega Nights ($47M), Blades of Glory ($33M), and Elf ($31.1M). Brothers averaged a potent $9,696 from 3,094 locations and its R rating didn't seem to hurt its box office punch. The story of two 40-year-old slackers forced to live together after their single parents marry doubled the $15.1M bow of the comedian's last film Semi-Pro which also carried the R rating.

Produced for $65M, Step Brothers played to young men as expected. Studio research showed that 54% of the audience was male while 66% was under 25. Sony found a great slot on the calendar following a seemingly endless string of superhero and action movies from late June into July so moviegoers were in need of some star-driven comic relief. Plus the sibling rivalry film reached the marketplace ahead of two other R-rated comedies - Sony's own stoner flick Pineapple Express opening August 6 and Paramount's war romp Tropic Thunder launching a week later on August 13. [Source from: boxofficeguru.com]

# Title Jul 25 - 27


Weeks
Cumulative Distributor










1 The Dark Knight $ 75,630,000


2
$ 314,245,000 Warner Bros.
2 Step Brothers 30,000,000


1
30,000,000 Sony
3 Mamma Mia! 17,865,000


2
62,714,000 Universal
4 The X-Files: I Want to Believe 10,200,000


1
10,200,000 Fox
5 Journey to the Center of the
Earth
9,415,000


3
60,185,000 New Line
6 Hancock 8,200,000


4
206,371,000 Sony
7 WALL•E 6,349,000


5
195,235,000 Buena Vista
8 Hellboy II: The Golden Army 4,934,000


3
65,894,000 Universal
9 Space Chimps 4,375,000


2
16,006,000 Fox
10 Wanted 2,727,000


5
128,616,000 Universal

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